Branding
PRJCT428
In preparation for their June launch, PRJCT 428 recognized the importance of building anticipation and engaged Lauren, in collaboration with Miles Digital, to strategically generate buzz across Facebook, Instagram, and Google Display. Tasked with the challenge of establishing a cohesive and memorable brand style for a diverse array of unique, up-and-coming designers, Lauren's expertise played a crucial role. The result is an overarching brand aesthetic that not only captures the essence of PRJCT 428 but also showcases the individuality of each designer, setting the stage for a distinctive and impactful launch.
