Catholic Diocese of Brooklyn

The Catholic Diocese of Brooklyn was looking to spike church attendance. It was struggling to attract millennials and just what were we to do about it? It proved to be a challenging exercise but ultimately worthwhile one.

After a few late-night brainstorm sessions and lots of laughter, the "Original Hipster" was born. As Art Director of Ruckus Co., Lauren and her team's work went viral overnight, harvesting warm reviews from top news networks and making the church look a little less serious and a little more hip.