UX/UI Design


Hooch needed a redesign of their app which lacked a clean user flow and clear message of their offerings.  While Art Director at Ruckus Co., Lauren and her team dismantled it, starting from scratch.

The user experience was rethought and redesigned through wireframe workshops, a click-through prototype, then high-fidelity designs presented in the Invision App for testing. The result is a sleek, modern interface that gives the user an air of exclusivity.