NYC Ferry

The new and improved NYC Ferry fleet needed an upgrade.  They aimed to shed the old legacy look of their previous boats as well as their existing lackluster marketing collateral.  As Art Director at Ruckus Co., Lauren rethought and revamped the "experience" of commuting on a ferry to work to evoke a feeling of "cruising" to work hence the first campaign, titled the "Commuter Cruise". 

Completed with Ruckus Co