The NYC Ferry fleet faced the challenge of shedding outdated aesthetics and lacked a cohesive visual identity that resonated with the vibrancy of New York City. With lackluster marketing collateral compounding the issue, the task was to reimagine and revitalize both the fleet's appearance and promotional materials, creating a compelling narrative for city-wide pride.

As Art Director at Ruckus Co., Lauren led a transformative project redefining the ferry commuting experience. Her creative vision birthed the 'Commuter Cruise' campaign, strategically infusing a fresh and dynamic vibe into the daily commute, turning it into a unique and enjoyable journey for all participants.